Search Engine Optimization (SEO) Analyst Salary

The average salary for a Search Engine Optimization (SEO) Analyst is $49,755.

10%

$38k

MEDIAN

$50k

90%

$71k

Salary

$38k – $71k

$498 – $7k

Profit Sharing

$1k – $4k

Total Pay

$33k – $74k

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What Do Search Engine Optimization (SEO) Analysts Do?

A search engine optimization (SEO) analyst is responsible for ensuring that a business’ online content can be found and viewed by potential and current customers. This analyst is part of a marketing team and is an important part in the planning of the business’ marketing campaign. With their technical expertise, search engine optimization analysts are able to provide insight into search engine optimization and the user experience with digital content; they are able to relate this information to

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Search Engine Optimization (SEO) Analyst Tasks

  • Define and implement search marketing strategies and activities.
  • Assess websites and tools to recommend keywords, link strategies, and web analytics.
  • Create, automate, and track search and traffic metrics.

Job Satisfaction for Search Engine Optimization (SEO) Analyst

3.8 out of 5

Highly Satisfied

7Reviews

Popular Employer Salaries for Search Engine Optimization (SEO) Analyst

The top respondents for the job title Search Engine Optimization (SEO) Analyst are from the companies The Home Depot Inc., Dealer.Com and Reachlocal. Reported salaries are highest at The Home Depot Inc. where the average pay is $59,869. Other companies that offer high salaries for this role include Reachlocal, earning around $57,391. Levelwing pays the lowest at around $36,397. Dealer.Com also pays on the lower end of the scale, paying $43,334.

Career Paths

Explore the most common career paths for Search Engine Optimization (SEO) Analyst. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.

Search Engine Optimization (SEO) Analyst

More common (> 20%)

Somewhat common (8 – 20%)

Less common (< 8%)

Search Engine Optimization (SEO) Analyst Job Listings

What Are Popular Skills for Search Engine Optimization (SEO) Analysts?

Avg. Salary

Popularity

357 responses

275 responses

182 responses

53 responses

28 responses

Skills in Search Engine Optimization (SEO), Google Analytics and Web Analytics are correlated to pay that is above average. Skills that pay less than market rate include Data Analysis and Search Engine Marketing (SEM).

What is the Pay by Experience Level for Search Engine Optimization (SEO) Analysts?

An entry-level Search Engine Optimization (SEO) Analyst with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $42,754 based on 61 salaries. An early career Search Engine Optimization (SEO) Analyst with 1-4 years of experience earns an average total compensation of $49,731 based on 287 salaries. A mid-career Search Engine Optimization (SEO) Analyst with 5-9 years of experience earns an average total compensation of $59,982 based on 70 salaries. An experienced Search Engine Optimization (SEO) Analyst with 10-19 years of experience earns an average total compensation of $62,168 based on 39 salaries.

Pay Difference by Location

Learn more about cost of living by city.

San Francisco, California

▲91%

Atlanta, Georgia

▲18%

New York, New York

▲15%

Chicago, Illinois

▲12%

Dallas, Texas

▲5%

Philadelphia, Pennsylvania

▼0%

San Diego, California

▼10%

Employees with Search Engine Optimization (SEO) Analyst in their job title in San Francisco, California earn an average of 90.9% more than the national average. These job titles also find higher than average salaries in Atlanta, Georgia (17.6% more) and New York, New York (15.4% more). The lowest salaries can be found in San Diego, California (9.6% less).

Years of Experience

This data is based on 457 survey responses.

Entry Level

13.3%

Early Career

62.8%

Mid Career

15.3%

Experienced

8.5%

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