A blog can be extremely potent weapon to achieve more traffic and eyeballs online. For this same reason many companies big and small have a Blog. The companies have realized that blogs can be very helpful if they regularly updated with news and promotions. Fresh blogs keep not only loyal customers informed and glued but also educate and attract potential clients. These blogs are also picked up by online and traditional media companies and a company can get publicity for free.
Blogs which allow readers to post comments, open the door of communication. This enables clients & customers to express their opinion, appreciation and even complaints about the company. In this way a company knows public perception and can immediately address the problem before it gets too hot to handle. Comments from potential clients may have new ideas or suggestions which can help the company more insight in to what the market needs.
Apart from the above mentioned benefits there are other advantages too. Blogs with fresh content are lapped up my search engines. Search engines love blogs with content. This can help the site achieve Top Google Positions for the relevant keywords. Top positions not only help a site get more relevant traffic but also help showcase their pre-eminence in their industry.
All said and done, blog needs to be engaging and informative to ensure, people come back for more. Staid article and information will not hold anybody's attention. A blogger should not only correct information but also present in a way to hold viewers attention. Be creative. Provide your customers with tips and advices to establish your knowledge in the concerned field. Help people achieve solution and solve their problems. This will attract more people to visit your site. A blog can establish your reputation.
You may also touch upon the topics not directly related to your industry and engage your readers in a conversation. Blog is all about conversation. A talked about and active blog is a successful blog. Create content about a subject everyone is talking about. Share your views about it. Ask readers to share their feedback. You should read the comments and reply them. If a comment poster displays great knowledge then invite him to be a guest poster. Not only will you get a great post for free but more people will appreciate this fact and vie to be guest poster. Initiate discussions on hot topics. This will ensure huge traffic.
Writing a blog post can be a very challenging job but the results are definitely worth the effort.