DIY Search Engine Optimization – Basics and Tips

As you launch a business all on your own, apart from finances, the most important thing that you need in order to start on the right note is promotion of your products or services. You need to make your targeted customers aware of your existence and gain their trust in you and your offerings. The most effective and inexpensive medium in such situation is online marketing via Search Engine Optimization.

Search engine optimization starts with a lot of research work. Research work starts with an analysis of the kind of visitors you would like to have on your website. Then it is followed by a complete analysis of your website. If you have not got your website ready yet, this is the time to get in touch with a professional web designer, who has much understanding of making an SEO friendly website and get your site ready to make it rock in the search engines.

Website designers are available a dime a dozen and you might want to go for someone who will do it for you at really low costs. However, before you finalize their services, stop and think whether it will be good for your website, especially when it comes to promoting it to bring more web traffic to your site. It is important to know if the web designer can give you a website, which is both user friendly and SEO friendly.

Building a Search Engine Optimization friendly site is particularly useful when you have to do on page optimization. SEO on page optimization essentially means all the work that is done on your website to increase your SERP (search engine result page) rank. This includes many activities like code cleanup, alterations in site architecture, making relevant page titles, posting relevant content with proper use of keywords, adding and naming images properly, internal linking and other modifications.

Next comes the off page optimization which includes work done outside your website in order to promote it. This is done with the help of activities like link building, posting articles about your services in relevant places, blogging, social bookmarking, posting web based ads, participating in forums and other blogs that discuss topics that are related to your offerings.

While you are doing, all that is needed in an effective SEO plan, it is important to keep a track on the performance results on the SERPs as well as on what your competitors are doing in order to get to better ranks than yours do. Here, you need to monitor and make adjustments from time to time.

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